How to Choose the Right GSM

Practical considerations

This guide is an introductory overview. Final paper selection should consider the printing or converting process, machine settings, GSM, bulk, stiffness, opacity, surface, grain direction, moisture conditions, end-use and cost.

Start with the application

Define what the finished product must achieve. A packaging carton requires different strength and folding characteristics from a premium brochure or POS receipt.

Request a suitable sample

Where possible, evaluate a representative sample under the intended production conditions before confirming a large order.

Talk to Ascela

Share your application, format, GSM, quantity and delivery market so the team can guide the enquiry toward a suitable paper or board grade.